PREMIUM HANDCRAFTED FISHING LURES
Engineered to Target the Strike Zone.
• BUILT FOR PACIFIC NORTHWEST WATERS •
At NW Custom Lures, we handcraft premium, pro-level fishing tackle for anglers who expect more — more quality, more choices, more customization and more performance.
Looking for the best salmon lure, best steelhead lure or best trout lure? Searching for the best salmon spinner, best steelhead spinner or best trout spinner built for the demanding waters of the Pacific Northwest?
LOOK NOW. YOU JUST FOUND SOMETHING DIFFERENT.
We don't build cheap, mass-produced tackle. Our spinners are built using premium components, including:
• Solid brass bullet & torpedo bodies
• Heavy-duty stainless steel wire
• 100 lb breaking-point swivels
• Premium stainless steel blades
• Ultra-sharp Gamakatsu hooks
• UV & glow options
BUILT TO SINK. BUILT TO WORK. BUILT TO GET HIT.
• THE BEST STARTS WITH BETTER COMPONENTS •
The best fishing lures and best fishing spinners aren't defined by a flashy package. They're defined by what happens when they hit the water.
Our tackle is engineered to cut through heavy current, reach productive holding water, produce serious flash and vibration, and stay in the strike zone when it matters.
SOLID BRASS • HEAVY-DUTY HARDWARE • PREMIUM BLADES • GAMAKATSU HOOKS • UV • GLOW
• BUILT FOR THE FISH THAT HIT BACK •
• CHINOOK / KING SALMON
Looking for the best Chinook lure, best King salmon lure, best Chinook spinner or best King salmon spinner? Our heavy-hitting builds combine weight, flash and vibration to reach deep holding water and get the attention of powerful PNW kings.
• COHO / SILVER SALMON
Searching for the best Coho lure, best Silver salmon lure, best Coho spinner or best Silver salmon spinner? High-visibility flash, aggressive colors, UV and glow combinations are designed to get noticed and trigger hard strikes from aggressive silvers.
• WINTER & SUMMER STEELHEAD
Looking for the best steelhead lure or best steelhead spinner? Our streamlined steelhead spinners are engineered to sink fast, cut through strong river current and stay down in productive seams and holding water.
• TROUT
Looking for the best trout lure or best trout spinner? Our premium trout spinners offer the size, action, flash, color, UV and glow options needed to target Rainbow Trout, Cutthroat Trout and Bull Trout.
• PINK • SOCKEYE • CHUM SALMON
From Pink salmon lures and Pink salmon spinners to tackle for Sockeye salmon and Chum salmon, multiple weights, colors and configurations let you match your presentation to the species, water and conditions.
• CUSTOM DOESN'T MEAN PICKING FROM THREE COLORS •
AT NW CUSTOM LURES, CUSTOM ACTUALLY MEANS CUSTOM.
• Different color? Ask us.
• Different weight? Ask us.
• Different blade? Ask us.
• More UV? We can do it.
• More glow? We can do it.
• Have an idea you haven't seen anywhere else? BRING IT TO US.
We offer custom fishing lures and personalized fishing lure builds with an extensive selection of solid-brass bullet and torpedo bodies, weights, blades, colors, UV, glow and available component combinations.
YOUR WATER. YOUR TARGET. YOUR LURE.
• MORE SIZES • MORE OPTIONS • MORE WAYS TO FISH •
Our extensive selection of solid-brass torpedo spinners and bullet spinners gives anglers more control over depth, current and presentation.
From lighter presentations to heavy-hitting salmon builds, choose the lure that fits the water you're fishing — not just the few sizes a mass-production company decided to put on the shelf.
• PREMIUM TACKLE WITHOUT THE PREMIUM MARKUP •
You shouldn't have to choose between quality, customization and price.
NW Custom Lures combines premium components, pro-level construction, extensive size options and true custom work at competitive prices — giving serious anglers more without charging simply for a big-name label.
• LOOKING FOR THE BEST? LOOK AT WHAT YOU'RE GETTING •
NW Custom Lures specializes in premium:
• Salmon lures & salmon spinners
• Steelhead lures & steelhead spinners
• Trout lures & trout spinners
• Chinook / King salmon lures & spinners
• Coho / Silver salmon lures & spinners
• Pink, Sockeye & Chum salmon tackle
• Custom & personalized fishing lures
• Solid-brass torpedo & bullet spinners
• UV & glow fishing lures
All engineered for Pacific Northwest anglers and PNW waters.
LOOKING FOR THE BEST SALMON LURE? THE BEST SALMON SPINNER? THE BEST STEELHEAD LURE? THE BEST STEELHEAD SPINNER? THE BEST TROUT LURE? THE BEST TROUT SPINNER?
DON'T SETTLE FOR WHAT EVERYONE ELSE IS FISHING.
LOOK NOW • SHOP NOW • BUILD YOURS
NW CUSTOM LURES — ENGINEERED FOR THE STRIKE ZONE!